Agazine is a project by Alec Baldin and probes the aesthetics of restraint. Framed around the deceptively simple question: How can strong restrictions and simplicity be of visual interest? This ongoing interview series features conversations with artists, designers, architects, and curators whose practices resist spectacle in favor of nuance. Each dialogue homes in on a single work: minor, perhaps, in scale or visibility, yet rich in conceptual density. These works become entry points into larger questions about method, intuition, and the ethics of form.
In the spirit of René Heyvaert’s observation that “an invention is by definition something that we do not seek, but find,” Agazine approaches making as a kind of archaeology uncovering meaning not through grand declarations, but through the rigor of attention. Less manifesto than map, it charts a way of working that values clarity over noise and structure over seduction.
Starting page: Virgil Abloh, Rotraut Susanne Berner, Koenraad Dedobbeleer, Jørgen Leth, Ko Pin-Yi
Philippe Millot
Philippe Millot is a typographer under SpMillot Paris, professor at the École nationale supérieure des arts décoratifs and publisher with Éditions cent pages. Images: Un crime presque parfait by Roberto Arlt published by Éditions cent pages, dessiné par SpMillot; A1: Argentin Lanyards
A4, 52 pages, 14 EUR (Lanyard +3 EUR)
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Marco Fiedler and Achim Reichert, Vier5
The work of Vier5 is based on a classical notion of design. Design as the possibility of drafting and creating new, forward-looking images in the field of visual communication. A further focus of their work lies on designing and applying new, up-to-date typefaces. The work of Vier5 aims to prevent any visual empty phrases and to replace them with individual, creative statements, which were developed especially for the used medium and client. Image: Der I-Kosmos for the Museum für Angewandte Kunst Frankfurt
Jesse Schmeller
Jesse Schmeller is an artist and organizer. He is the editor of Filler Verlag, a platform for publication, taking form as book and/or salonesque affair. Image: Good Afternoon–Reflections on four artefacts of The Serving Library